
Ever had a call from a print vendor that asks, "Hey, what font are you using here?" only to have to be forced to reach out to the guy (you barely remember) that originally designed part of your graphic years ago.
As most of our clients already know, we value the fonts used in collateral. It's important. We even have a system for saving and organizing them. We also spend time teaching our clients when and it what situations to use them.
Still, most business owners need to backtrack. They need to be able to quickly go to a "font well" when their original fonts weren't saved or organized properly.
There are numerous free options to choose from. With the help of some font gurus out on the web, we have compiled the information you need to quickly find the font used in your original design.
Font Park will start you off with over 70,000 to choose from. Da Font is a smaller, more curated collection with tons of great options. There are plenty of other free font tools and resources, but it's more important to first understand typography. WDL offers up seven free typography ebooks to get you started. If you want additional portability, you can download the Typography Manual iPhone app. One you've got a basic understanding of typography, take a look at mastering font combinations. Rarely will you stick with a single typeface in a design, so understanding the principles of combining fonts can save you a lot of frustration.
Of course you can always speak with your Spike Account Executive to point you in the right direction.