As we all know in the fitness community, the holidays are a time when your existing (and future) clients tend to go off the deep end when it comes to diet and exercise and pack on those few extra pounds. To you, the gym owner, this can actually be a great time to pull in a slew of new members and really grow your business. Organizing a few simple yet effective marketing campaigns for the holiday season can bring huge returns for you in new member sign-ups without breaking the bank. Let's take a look at a few of the opportunities…

1.) Targeting the proactive personality types: Create a fun flyer campaign focused on the whole "beat those holiday pounds to the punch".  Inviting potential clients in for a free week could be all it takes to get them hooked on your box.

Contact your account manager for a pre-designed flyer template

2.) Targeting the reactive personality types: Create a promotion for all those New Years resolution makers who are ready to lose that new found weight. Offer a “no excuse” opportunity for those who want to start the new year off in a healthier way.

Contact your account manager for a pre-designed flyer template

3.) Targeting your existing member base: Create a simple, pre-packaged gift membership that your existing members can give their friends and family. Bundle it with a referral “reward” to really supercharge your results!

Contact your account manager for a pre-designed flyer template

Remember, be systematic and thorough with these simple ideas and they can payout tremendously in new member sign-ups!